December 27th, 2007
Wal-Mart Quietly Drops Video Download Service
By Michael Santo
Executive Editor, RealTechNews
Wal-Mart quietly closed its video download service on 12/21, so quietly that no one noticed it — perhaps because no one used the site in the first place.
The store first opened last November, though it didn’t really get moving until early in February. Ironically, the first line of the NY Times article said, “Wal-Mart Stores may have lost the online DVD rental battle, but it has no plans to lose the higher-stakes video downloading war.” Looks like that was wrong.
Go to the video download site today, and you’ll find the message above (click to enlarge).
Worried about those videos you may have purchased? Wal-Mart has a FAQ page to assuage your fears.
Key points:
The videos you purchased and downloaded are yours to keep. Whoopee.
You can play your videos as many times as you wish on the computer you used to download the videos. Due to licensing restrictions, you cannot copy or transfer your video files and play them on a different computer. Ah, as long as the computer you downloaded it onto never dies, you’re OK.
More details on the FAQ page linked above.
Based on how quickly this was noticed, we can see how many people were using the service, but based on Apple’s deal with 20th Century Fox for video download rentals and more, it was likely a goner soon anyway.

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