May 31st, 2005
Study: Shoppers Naive About Online Prices
How mad does this make you? It’s the digital equivalent of the street vendor saying “For you…..fifty dollars.”
Most American consumers don’t realize Internet merchants and even traditional retailers sometimes charge different prices to different customers for the same products, according to a new survey. The study, “Open to Exploitation,” found nearly two-thirds of adult Internet users believed incorrectly it was illegal to charge different people different prices, a practice retailers call “price customization.” More than two-thirds of people surveyed also said they believed online travel sites are required by law to offer the lowest airline prices possible. The study, expected to be released Wednesday by the Annenberg Public Policy Center of the University of Pennsylvania, is the latest to cast doubt on the notion of sophisticated consumers in the digital age.
“It said 87 percent of people strongly objected to the practice of online stores charging people different prices for the same products based on information collected about their shopping habits. “I don’t think people understand this is being done,” said Willi Stabenau, 23, a musician in New York who participated in the survey. “We don’t let ourselves be tracked that way in any other facet of our lives. Why would you want that to happen while you’re shopping?”
“The Internet empowers careful shoppers to conveniently compare prices and features across thousands of stores. But it also enables businesses to quietly collect detailed records about a customer’s behavior and preferences and set prices accordingly. Changing prices is generally lawful unless doing so discriminates against a consumer’s race or gender or violates antitrust or price-fixing laws.” Source AP via Yahoo News

Talking on a cell phone is about as much fun as jamming a pack of cards against your head. The angle rarely works, the phone heats up, and those little headsets jumble up too much to be of use every call. So, what if you could have the solid comfort of a traditional phone handset, and still go cellular?
What my mother would have done for this product back when my sisters and I were young….sneaking ice cream was an art form we perfected: how to get enough out without making it look obvious. How to open the freezer and not make a sound. We were experts! Todays kids (and greedy sneaky roommates) won’t have it so easy thanks to the pint lock, a simple locking device that keeps the fiends away from your cream.
Who hasn’t dreamed of the Cone of Silence, especially in today’s land of cubicles and cellphones? In my office I can hear the guy next to me right down to his keyboard taps and sighs. Thanks to a new product called “Babble” the days of overheard conversations may be history.
This is the last thing I wanted to do a Project Notebook series on: but it just happened. I got a letter in the mail informing me that my credit info was stolen and that I should protect myself. I cannot tell you what a chill that sends through you.



