November 1st, 2008
Microsoft Plants “I’m a PC” Kiosk Outside U.K. Apple Store
By Michael Santo
Editor-in-Chief, RealTechNews
It seems like Microsoft is taking some cues from typical political activity: meaning playing slightly “dirty.” You probably know that Microsoft’s latest ad campaign consists of an “I’m a PC” look at real users around the world and Microsoft employees.
As the campaign enters a new phase, Microsoft has started parking kiosks around the world for people to record segments for the campaign, as well as accepting user uploads — rather than just using professionally-chosen spokespeople.
This particular location is, probably for Apple, more than a little annoying.
According to a sharp-eyed AppleInsider reader:
“It’s a friggin booth where you can record your own I’m a PC video,” he said. “This is outside the Apple Store, Bullring, Birmingham, England.” He added that a trio of Microsoft staffers will be on hand to turn patrons off from the Mac for the next three days.
Now that’s dirty pool. But while it may be dirty pool, I’d be lying if I said I didn’t find it funny. ![]()
After all, Apple’s been making fun of Microsoft’s latest series of ads. All’s fair in business, I guess. You can click the above image to enlarge, BTW.


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