September 29th, 2008
Texting More Popular Than Talking: Report

By Michael Santo
Editor-in-Chief, RealTechNews
You might laugh at those Zits comic strips, which have shown a teenager text messaging his mother from across the room (and more), but you shouldn’t. A recently released Neilsen Mobile report indicates that using a cell phone to actually talk to someone has become passe, and that text messaging is more popular than calling.
This is good news for wireless carriers, who see text messaging as a cash cow. Of course, since California has become the latest state to ban text messaging while driving, people in California will soon have to resort to actually speaking to people, at least while behind the wheel.
|
Average Number of Monthly Calls vs. Text Messages Among U.S. Wireless Subscribers |
||
|
|
Calls |
Texts |
|
Qtr 1, 2006 |
198 |
65 |
|
Qtr 2, 2006 |
216 |
79 |
|
Qtr 3, 2006 |
221 |
85 |
|
Qtr 4, 2006 |
213 |
108 |
|
Qtr 1, 2007 |
208 |
129 |
|
Qtr 2, 2007 |
228 |
172 |
|
Qtr 3, 2007 |
226 |
193 |
|
Qtr 4, 2007 |
213 |
218 |
|
Qtr 1, 2008 |
207 |
288 |
|
Qtr 2, 2008 |
204 |
357 |
|
Source: Nielsen Mobile |
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From the above table, you can see from Q1 2006 to Q2 2008, calls themselves have remained fairly constant, while text messages have skyrocketed. Seemingly echoing Zits’ strips, the leading texters are in the 13-17 year age range (see below).
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Average Number of Monthly Calls vs. Text Messages Among U.S. Wireless Subscribers by Age (Q2 2008) |
||
|
Calls |
Texts |
|
|
All Subs |
204 |
357 |
|
12 & Under |
137 |
428 |
|
Ages 13-17 |
231 |
1742 |
|
Ages 18-24 |
265 |
790 |
|
Ages 25-34 |
239 |
331 |
|
Ages 35-44 |
223 |
236 |
|
Ages 45-54 |
193 |
128 |
|
Ages 55-64 |
145 |
38 |
|
Ages 65+ |
99 |
14 |
|
Source: Nielsen Mobile |
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1,742 a month? Using a 30 day month, that’s nearly 60 a day, and (subtracting 8 hours for sleep, but not excluding school time) about 3.6 an hour.
Small wonder that California opted for a teenage cell phone ban prior to the text messaging ban Gov. Arnold Schwarzenegger (that still sounds weird) recently signed into law (and which will take effect on January 1st).
It also makes the recent Harris Interactive poll that said that 42% of teens say that they can text while blindfolded a heck of a lot more believable. I would challenge them to do that on a touch-screen only device, like the LG Dare or the iPhone, though!

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Finally, in terms of the previously mentioned tests of their new system, according to Comcast, the earlier tests in five cities (Warrenton, VA, Chambersburg, PA, Colorado Springs, CO, Lake View, FL and East Orange, FL) resulted in no customer complaints — and less than 1% of customers were affected on a typical day.




