November 27th, 2004
$0.98 per song?
Look, up in the sky! Is it a bird? Is it a plane? No, it’s U2’s Best of 1980 - 1990. Unfortunately, the group only seems to have come up with 14 really good songs according to this CD’s content, but with Amazon selling it for $11.99, that’s just $0.86 per tune. Don’t stop there. “How to Dismantle an Atomic Bomb” works out to $1.00 per song and “Joshua Tree” gets lobbed in at $1.09 per. Average price for 36 U2 songs - $0.98 each.
Keep in mind that this price includes:
* Initial recording and mixing
* CD authoring and duplicating
* Packaging and shipping
* Marketing and distribution
* Retail markup
* Royalty to artist
No, I’m not touting Amazon’s pricing. How much are you paying for online downloads? $0.99? $0.90? You shouldn’t be paying for the cost of CD authoring, duplicating, packaging, and shipping for a download. They represent the highest component of the overall cost. So what’s you’re discount for going online? Nothing. Although you’re being led to believe that you’re getting a bargain, you’re paying a premium for the privilege of being able to not receive “B” songs. Maybe you should stop for a minute and reconsider just what’s being done to you.












