September 29th, 2008

Texting More Popular Than Talking: Report

zits.jpg

By Michael Santo
Editor-in-Chief, RealTechNews

You might laugh at those Zits comic strips, which have shown a teenager text messaging his mother from across the room (and more), but you shouldn’t. A recently released Neilsen Mobile report indicates that using a cell phone to actually talk to someone has become passe, and that text messaging is more popular than calling.

This is good news for wireless carriers, who see text messaging as a cash cow. Of course, since California has become the latest state to ban text messaging while driving, people in California will soon have to resort to actually speaking to people, at least while behind the wheel.

Average Number of Monthly Calls vs. Text Messages Among U.S. Wireless Subscribers

Calls

Texts

Qtr 1, 2006

198

65

Qtr 2, 2006

216

79

Qtr 3, 2006

221

85

Qtr 4, 2006

213

108

Qtr 1, 2007

208

129

Qtr 2, 2007

228

172

Qtr 3, 2007

226

193

Qtr 4, 2007

213

218

Qtr 1, 2008

207

288

Qtr 2, 2008

204

357

Source: Nielsen Mobile

From the above table, you can see from Q1 2006 to Q2 2008, calls themselves have remained fairly constant, while text messages have skyrocketed. Seemingly echoing Zits’ strips, the leading texters are in the 13-17 year age range (see below).

Average Number of Monthly Calls vs. Text Messages Among U.S. Wireless Subscribers by Age (Q2 2008)

Calls

Texts

All Subs

204

357

12 & Under

137

428

Ages 13-17

231

1742

Ages 18-24

265

790

Ages 25-34

239

331

Ages 35-44

223

236

Ages 45-54

193

128

Ages 55-64

145

38

Ages 65+

99

14

Source: Nielsen Mobile

1,742 a month? Using a 30 day month, that’s nearly 60 a day, and (subtracting 8 hours for sleep, but not excluding school time) about 3.6 an hour.

Small wonder that California opted for a teenage cell phone ban prior to the text messaging ban Gov. Arnold Schwarzenegger (that still sounds weird) recently signed into law (and which will take effect on January 1st).

It also makes the recent Harris Interactive poll that said that 42% of teens say that they can text while blindfolded a heck of a lot more believable. I would challenge them to do that on a touch-screen only device, like the LG Dare or the iPhone, though! :-)

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