Farewell to “Fake Steve”

By Michael Santo
Editor-in-Chief, RealTechNews

It hasn’t even been a year since “Fake Steve” Jobs was revealed to the world, as Daniel Lyons, a senior editor at Forbes magazine. The Secret Diary of Steve Jobs was a parody of the Apple CEO, which became almost required reading in Silicon Valley, at least until Lyons was outed.

However, as Lyons moves from Forbes to Newsweek, he’s also decided to leave his alter-ego behind. As Fake Steve said on his blog:

I’m sailing away

My goodness I am so high it’s not funny. Apologies for all the confusion lately and much love to the many folks who have written in asking, Dude, what the hell is going on with the blog? There’s no big scandal or anything. It’s just I tried to add a new permission for “Real Dan” to post some items on the Fake Steve blog and somehow “Real Dan” gained admin privileges and Fake Steve appears to have been wiped out and is unable to log back in. Not sure if this is Google screwing with me or if it’s just the meds — I’m thinking it’s the latter. I’m so pumped full of chemicals right now that most of the time I can’t remember my own name. Iulia and Natasha are looking into the Blogger situation but at this point it probably doesn’t matter.

Just FYI, I’ll be launching a new site under my own name in the near future. Should be next week. I’ll announce it here as soon as it’s ready and provide a link. I hope you’ll come check it out

Fake Steve gained quite a following, with even Steve Jobs himself reading the blog, saying

I have read a few of the FSJ things recently, but I thought it was pretty funny!

For those who can’t get enough of Fake Steve, there’s Options: The Secret Life of Steve Jobs - A Parody, and The Secret Diary of Steve Jobs (long and short versions).

Farewell Fake Steve; we will miss you.