July 3rd, 2008
Apple Slashes Price of SSD-Based MacBook Air by $500

By Michael Santo
Editor-in-Chief, RealTechNews
Without much fanfare, Apple has made a couple of pretty significant price cuts to the MacBook Air. The total of the cuts comes to a pretty nice $500.
First, the price of the 64 GB SSD (meaning flash ram-based) drive has been dropped $400, from $999 to $599 (see above). Second, the price of the CPU upgrade from 1.6 to 1.8 GHz has been dropped from $300 to $200.
So the price of the top of the line MBA has been dropped from $3098 to $2598. While not cheap, it’s in the “dang, that’s a pretty decent price” range now.
On the other hand, $599 is still a pretty pricey premium. Still, this type of downward movement by Apple has to affect pricing of other similar laptops, such as Lenovo’s X300.
And those customers with orders in progress will receive this email:
To Our Valued Apple Customer:
Apple has announced a price drop for a component(s) of the MacBook Air that you recently ordered. We have automatically adjusted your order to reflect the new lower price.
For up-to-date information on your order, please visit our Order Status website at http://www.apple.com/orderstatus. After your order is shipped, you can also obtain tracking information on this site.
Thank you for your shopping at the Apple Store.
Sincerely,
Apple Online Store Support












LZW says:
Didn’t they also slash the price of Iphones?
Apple’s initial price points prove they are elite exclusionary products for the upper echelon of society but their discounted prices prove they are willing to go ’slumming’ with the unwashed masses!
July 3rd, 2008 at 7:52 pm
同传设备 says:
SSD is always the trend for hard disc industry. Still, Apple is too expensive for me.
July 6th, 2008 at 7:31 pm
Special Ed says:
Wow! The cost of being “cool” certainly is high.
July 9th, 2008 at 4:12 pm