Radiohead fans: the new album’s download price is up to you!

By Michael Santo
Executive Editor, RealTechNews

Well, at least for the digital download version, it is. Currently available for pre-order only through their own site, the album, In Rainbows, (including download form) will be available on October 10.

If you choose the download version, and then check out, you come to a page with a blank price on it, and a question mark. Click on the question mark, and it’ll say “It’s up to you” with another question mark. Click on the new question mark, and you get the result above.

We Say: I’m not sure if the digital version contains DRM or not, or how long the download price will be “your choice.” The site is also extremely slow, as it appears many are trying to pre-order. But at any rate, this is kind of a cool idea … even us non-Radiohead fans have to hope other groups catch onto this type of goodwill gesture.