Green for Green’s Sake?

What’s green all over? No, not the Grinch. How about a web hosting company that’s powered solely by renewable energy sources, who’s CEO drives an electric car, and who plans to open a small data center powered entirely by electricity generated from its own solar panels by the end of next year. (Wonder if that will put a big dent in nighttime browsing or if they’ll be a huge stack of batteries complete with caustic gells or liquids and lead plates –all of which are just sooo environmentally friendly…?)

How altruistic, you say? Maybe not. “It’s a completely different spin. It allows us to distinguish ourselves from the oceans of very similar service providers,” says Steve May, founder and CEO of SOlar Data Centers. According to the news.com story, “His gambit is more about marketing than it is about tree hugging.”