Old farts dissed by IT."> Old farts dissed by IT.

My generation….
“The overriding theme at the Aging by Design conference held in Waltham Mass., is that businesses, specifically technology product and Web site designers, have yet to figure out how to build tools or resources that truly appeal to most people over the age of 50. About 6,000 Americans turn 65 each day, according to the AARP. And the fact that these people are getting older doesn’t mean they’re spending any less money. The Washington, D.C.-based nonprofit group estimates that half of all new car sales in the United States are made to individuals older than 50. The older demographic, which is set to grow even faster as the baby boomer generation moves further into retirement, clearly represents a lucrative opportunity for savvy IT marketers.”

And just where do you think those 13 - 19 year olds in the current demographic get their money? What, they work for a living? We’ve been saying this for years in that other column we used to do. Glad somebody caught on.