‘Fake Steve’ Revealed

By Michael Santo
Executive Editor, RealTechNews

It took the New York Times to do it, but the face behind the mask of “Fake Steve” has been revealed. For 14 months, he’s been anonymously lampooning the real Steve Jobs at his blog.

The acerbic postings of “Fake Steve,” as he is known, have attracted a plugged-in readership — both the real Mr. Jobs and Bill Gates have acknowledged reading the blog (fakesteve.blogspot.com). At the same time, Fake Steve has evaded the best efforts of Silicon Valley’s gossips to discover his real identity.

Meanwhile, on the other side of the country, Daniel Lyons, a senior editor at Forbes magazine who lives near Boston, has been quietly enjoying the attention. Source: The New York Times

We Say: Well, you can’t keep something like this quiet forever. Interestingly, he was given away by an upcoming satirical novel, written by Fake Steve, as well as the book’s agent. The book, “Options: The Secret Life of Steve Jobs, a Parody.” Last year the agent showed the manuscript to several book publishers and told them the anonymous author was a published novelist and writer for a major business magazine … when the NYT compared this data, as well as the writing style of Lyons at his own blog, Floating Point, the jig was up.