HD-DVD Not Quite Done at Target

By Michael Santo
Executive Editor, RealTechNews

I scoffed a little at the HD-DVD group’s damage control in my earlier post about Target and Blu-ray exclusivity, but that may have been premature. Although it does appear that Target will only sell Sony’s BDP-S300 in its stores, they haven’t given up on HD-DVD.

The HD DVD PR team sent us a statement from Universal Studios VP Ken Graffeo stating the deal amounted only to an “end cap” purchased by Sony putting its BDP-S300 in stores. Meanwhile Toshiba’s HD DVD player will remain in Target’s website, just as the Xbox 360 HD DVD add-on and HD DVD movies will stay in Target stores. Source: enGadget HD

We Say: A post at MajorNelson.com had more detail. Although Sony seems to have been overzealous in their press release, it still seems to me that if Target is only selling Blu-ray players, no HD-DVD players, in-stiore, that makes a statement.