July 6th, 2007
The Reports of My Demise, er, Price Cut, Have Been Greatly Exaggerated

By Michael Santo
Executive Editor, RealTechNews
Interestingly, one of my friends sent me an email today saying that Circuit City had announced a price drop for the PS3, starting July 12th, one day after Sony’s E3 press conference. Now this made sense to me, as Sony has been talking about a price adjustment for the PS3. But then today Sony president Ryoji Chubachi seemed to torpedo that idea.
Sony Corp. has no plans to cut the price of its PlayStation 3 (PS3) at present to pep up demand and counter surging sales of Nintendo’s rival game console Wii, Sony’s president said on Friday.
“At present we have no plans,” Chubachi told Reuters when asked whether Sony had any plans to cut the PS3 price. Source: Reuters
We Say: It’s possible that “at present” means “before our E3 press conference.” I guess we’ll see on July 11th / 12th.












» Confirmed: Some Targets Selling PS3 at $499 » Blog Archive Alice Hill’s Real Tech News - Independent Tech says:
[…] Despite official denials by Sony, which I previously wrote about, it appears stores are taking matters into their own hands. […]
July 8th, 2007 at 5:45 am