Want to Complete an iTunes Album? Use “Complete My Album”

By Michael Santo
Executive Editor, RealTechNews

Already have a few downloaded songs from an album and want to complete it? Well, if you bought the songs from iTunes, Apple today announced the “Complete My Album” offer, which allows a 99 cent credit for every song you already own when you “upgrade” to the complete album.

The record industry is keen to maintain the profitable album format, which is under threat as users of Web-based music download stores, such as Apple’s iTunes and Napster Inc., prefer to buy individual songs rather than whole albums.

Apple said on Thursday iTunes is introducing a “Complete My Album” service that offers customers who want to turn individual tracks into an album a 99-cent credit for every song they have already purchased from the album. Fans will only be able to take advantage of the discount within 180 days after first buying the songs, Apple said. Source: Reuters

We Say: Record industry executives (besides, I’m sure, having some involvement in this) rejoice! And how long before other download services follow suit?