December 12th, 2006

Not Just the Word Pod, Apple Now Owns Silhouette Ads?

ibuzzad.jpg

By Michael Santo
Executive Editor, RealTechNews

You may recall Apple’s been filing lawsuits against companies using “Pod” as part of their product names, even when those products couldn’t possibly be confused with an iPod. Apparently they also feel like they own “silhouette ads” as well. Or perhaps they just don’t like the idea of the iBuzz, which David wrote about much earlier this year.

“Our client owns the copyright in all the images used in its ‘Silhouette’ advertising campaign and actively polices its rights in order to protect itself and its consumers…. Certain images used on your website (www.ibuzz.co.uk) may have been copied or substantially copied from those in which our client own the copyright, without our client’s consent… Your use of such images amounts to copyright infringement.” Source: Gizmodo

We Say: It’s probably more about the TYPE of product (wink, wink), and its association with the iPod … or maybe it’s just another case of Apple being a little headstrong, as I felt they were with the ProfitPod. :-)

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3 comments to "Not Just the Word Pod, Apple Now Owns Silhouette Ads?"

  1. INeedAttention says:

    Apple’s claims will probably stand up in court based on the circumstances. The ad uses the aesthetic of the Apple ads, and the lower-case “i” in the name to draw on obvious associations with the iPod. Not to mention the whole concept of an iBuzz is pretty raw.

    December 13th, 2006 at 1:39 am

  2. Mick Russom says:

    I hope steve jobs gets another cancer and het keeps getting cancer until his greedy nuethical Xerox stealing ass gets the message and starts becoming something other than a greedy disgusting thief.

    December 13th, 2006 at 3:12 am

  3. chucky says:

    Apple is at least as heavy-handed as MS in overreacting in the zealous fight to protect copyrights and trademarks. The last straw for me was when Apple sought cease and desist orders against websites showing how to install their precious operating system on non-Apple hardware — at least MS’s EULA doesn’t restrict you to only MS hardware (it’s totally agnostic about motherboards, chipsets, etc.).

    Maybe someday a Mac-PC ad will feature teams of lawyers surrounding the two twits and bickering about whose EULA is more restrictive. Apple will win that one, too.

    December 13th, 2006 at 4:00 am

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