November 11th, 2006
Nielsen Tracking DVR Usage
By Chief Gizmateer, Gizmos for Geeks
Contributing Writer, RealTechNews
As we reported earlier this week, TiVo and DVRs in general are really changing the landscape of TV viewing. According to Nielsen Media Research, 78 percent of DVR viewers watch network prime-time shows that were recorded within two days of their initial broadcast and 84 percent play back shows within three days.
76 percent of viewers aged 18-49 played back broadcast network prime-time programs within 48 hours and 84 percent watched prime-time shows they recorded off advertiser-supported cable networks and 85 percent viewed time-shifted syndicated shows.
“The TV landscape is changing rapidly, and as consumers increasingly decide for themselves when to watch their favorite shows, Nielsen will establish new means to track their behavior,” said Pat McDonough, Nielsen Media Research’s SVP of planning and analysis. “This latest analysis allows clients to better understand how DVR playback affects viewing over seven days. It will enable us to work with clients to determine the most appropriate way to incorporate this data into our measurements.”
Source: DVR Playground
John Corliss says:
What does Neilsen and the networks expect people to do when broadcasts are so replete with advertising? Why should I (a man) be forced to watch a commercial for a women’s personal hygiene product for instance? As bad as broadcasting is nowadays, and as full of commercial interruptions as it is, they should be PAYING ME to watch television! TV sucks. All of it. Even the premium stuff.
November 12th, 2006 at 5:53 am