Treo 680 Smart Phone for the Casual User

By Jimmy Daniels
Contributing Writer, RealTechNews

Palm announced it will begin a $25 million dollar marketing campaign aimed at the casual users, one that will promote the Treo 680, a more friendly and approachable Treo.

Palm Inc. on Thursday introduced a version of its Treo smart phone, and said it would begin a $25 million marketing campaign to expand demand for the phone beyond its base of business users.

Palm Chief Executive Ed Colligan said the device would be a “more friendly and approachable” model, and would come in a variety of colors. He said the price would be more affordable than previous models, but declined to give specifics, since carriers would determine the final price consumers pay. Source: Yahoo

We Say: I’ve been intimidated at the thought of approaching women before, but I don’t think I’ve ever felt intimidated by a phone. I guess I’d have to see one in person to see how it affected me. Here is Palm’s press release.

Alice Update: New pics in some cool colors courtesy of Gizmodo. So how is this a low-end product when it looks better than the current ones?