July 30th, 2006

Is E3 Finished? Perhaps Not

By Michael Santo
Contributing Writer, RealTechNews

E3 probably won’t mean anything to you unless you are a gamer, but it’s the Electronic Entertainment Expo, run by the Entertainment Software Association (ESA). It is reportedly the world’s largest annual trade show for the computer and video games industry. Next-Gen.biz has a story that states the E3 has been cancelled for the foreseeable future.

Well placed sources say the news that larger exhibitors were pulling out had prompted urgent meetings among publishing executives. They decided that, without the support of the larger software publishers and hardware manufacturers, there would be no point in continuing. ESA president Doug Lowenstein will likely announce the news some time within the next 48 hours, possibly on Monday. Source: Next-Gen.biz

We Say: If you’re a gamer, this is big news. Announcements always abound at E3, including, for example, this year, the Wii. We’ll see if this pans out.

Update: According to Ars Technica, what’s happening, rather than a complete cancellation of the show, is a downsizing. According to the article, the show will transition to a more “closed-door” event.

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