July 17th, 2006
CBS “Egg”-ecutives Opt for “Egg”-vertising
By Michael Santo
Contributing Writer, RealTechNews
Coming soon to an omelet near you … ads for CBS TV shows. Yep, starting in September … on 35 million eggs.
CBS copywriters are referring to the medium as “egg-vertising.” Here are some of the shows and their planned slogans: “CSI” (”Crack the case on CBS”); “The Amazing Race” (”Scramble to win on CBS”); and “Shark” (”Hard-boiled drama.”). Variations on the ad for its Monday night lineup of comedy shows include “Shelling out laughs,” “Funny side up” and “Leave the yolks to us.”
The CBS ads are the first to use imprinting technology developed by a company called EggFusion, based in Deerfield, Illinois. Bradley Parker, who founded the company, wanted to reassure shoppers that egg producers were not placing old eggs in new cartons, so he developed a laser-etching technique to put the expiration date directly on an egg during the washing and grading process. Source: The New York Times via IHT
We Say: So, the idea was originally to put expiration dates on eggs and it’s morphed to this? I’m sorry, this is just too wide-open for me to pass up. I’m no “Eggs”-pert, but I have a feeling this could leave CBS with egg on its face.
George says:
CB-ASS is a better network name.
July 19th, 2006 at 11:34 am
Lockergnome's Tech News Watch says:
CBS “Egg”-ecutives Opt For “Egg”-vertising
Michael Santo of RealTechNews writes: Coming soon to an omelet near you… ads for CBS TV shows. Yep, starting in September… on 35 million eggs. CBS copywriters are referring to the medium as “egg-vertising.” Here are some of the shows and their pl…
July 24th, 2006 at 7:18 pm
Davis Freeberg’s Digital Connection - TiVo And The Future Of Microcontent says:
[…] While there will undoubtably be challenges in monetizing this revenue stream, TiVo intends to capitalize on the active nature of their service vs. the passive nature of traditional television by taking advantage of branded content at the browser level and by allowing consumers to opt into advertisments, instead of forcing irrelevant 30 second spots on them. While the major media companies have done a great job of addressing mass distribution for advertisers, they’ve done a terrible job of addressing the micro opportunities that exist today and TiVo hopes to fill the gap between short head content and longtail demand by opening up their subscriber base to the entire world wide web of video. […]
November 14th, 2006 at 10:25 pm
Zatz Not Funny!»Blog Archive » TiVo And The Future Of Microcontent says:
[…] While there will undoubtedly be challenges in monetizing this revenue stream, TiVo intends to capitalize on the active nature of their service vs. the passive nature of traditional television by taking advantage of branded content at the browser level and by allowing consumers to opt into advertisements, instead of forcing irrelevant 30 second spots on them. While the major media companies have done a great job of addressing mass distribution for advertisers, they’ve done a terrible job of addressing the micro opportunities that exist today and TiVo hopes to fill the gap between short head content and longtail demand by opening up their subscriber base to the entire world wide web of video.One of the things that I found so refreshing about Young’s presentation was that he clearly spoke from his heart. Instead of trying to censor everything he said, he showed conviction in the thoughts that he expressed. While some may consider his presentation to be a less polished approach then what members of the executive team may have given, I found his direct and honest assessment of TiVo’s broadband initiatives to be a breath of fresh air, after listening to TiVo Executives dodge question after question after question over the last 12 months. […]
November 17th, 2006 at 5:02 am