June 19th, 2006
Apple Exploring Video Sales via iTunes
By Michael Santo
Contributing Writer, RealTechNews
In what should come as a surprise to just about no one, Daily Variety has reported that Apple is in talks with most of Hollywood’s studios to offer movies via iTunes. The big sticking point right now: pricing.
Apple’s Chief Executive Officer Steve Jobs is said to want one flat price of $9.99 per movie, whereas studio executives want a range of prices that mirrors videos and DVDs at retail stores which, generally speaking, run from discount titles at a few dollars apiece up to $19.99 or more for new releases. Source: Reuters
We Say: Pricing has also been a point of continue with music sales via iTunes, as record companies have wanted Apple to change its pricing structure, but Apple continues to stick with its current strategy. If everything can be ironed out, it’s believed sales may start as soon as the end of the year.
john says:
“point of contention”
:)
June 20th, 2006 at 3:12 pm
Eric N. says:
I wonder if a 39.99$ movie title on Apple would it come with an automatic update, extra features, ability to burn to DVD, or access to other versions of the same movie at a discount.
June 21st, 2006 at 2:31 pm