Beer Takes a BackSeat to the iPod

By Michael Santo
Contributing Writer, RealTechNews

I doubt Bluto would agree with this, but apparently a study by by Ridgewood, N.J.-based Student Monitor, which surveyed 1200 undergraduate college students, indicates that the iPod has passed beer drinking as one of the most “in” things in college life.

Nearly three quarters, or 73 percent, of 1,200 students surveyed said iPods were “in” more than any other item in a list that also included text messaging, bar hopping and downloading music.

This year, drinking beer and Facebook.com, a social networking Web site, were tied for second most popular, with 71 percent of the students identifying them as “in.”

We Say: Last year the iPod was only listed by 59 percent of respondents, so beer had a safe lead over it. On the other hand, you most likely would buy a heck of a lot more beer than you would iPod(s).