April 4th, 2006
Best of the Chevy Tahoe Ads
By Alice Hill
RealTechNews
They say there is no such thing as bad press, which means the gang at Chevrolet must be popping champagne right about now. The Internet backlash over the make-your-own Chevy Tahoe commercial campaign launched in conjunction with the TV show The Apprentice is on fire right now. The concept was fun and soooo “web 2.0″ - let everyday users make their own TV commercial featuring the Tahoe and then, well, everyone will go buy one.
Of course, most wily online folks weren’t about to do nice puff pieces, and so what we have is an assortment of Chevy Tahoe commercials usually focusing on bad gas mileage, oil shortages, global warming and so on.
We Say: Nice use of technology and the backlash should not have been a surprise to anyone. Expect to see many more build-your-own ad campaigns around until someone gets truly vulgar.
Here Are Some Favorites:
–Show Me the Pictures
(Child asks Dad to show him pictures again of animals and trees while they drive)
–Global Warming? Turn up the AC
–Ah Greenland
(How to turn Greenland into a water skiing paradise)
View More Tahoe Ads Here
Source: heavyonthechevy
David Johnston says:
Wow, that’s awesome!
April 4th, 2006 at 5:47 pm
spocko says:
I did one about the way the Bush Adminstration won’t cough up the money needed to fix the Levees around New Orleans
http://www.chevyapprentice.com/view.php?country=us&uniqueid=c3944ae8-1612-1029-98eb-0013724ff5a7
April 5th, 2006 at 8:50 am
spocko says:
By the way. I did the Tahoe ad because a bunch of us are pissed that the Bush administration aren’t going to fix the levees and just let New Orleans die. They CAN fix it for the next 300 years, but they are being cheap. I love New Orleans and this just pains me.
We are sending Mardi Gras beads to Bush and or taking photos of us with beads asking him to fully fund the levee reconstruction.
Here is a link with info.
http://www.first-draft.com/modules.php?name=News&file=article&sid=5681&mode=thread&order=0&thold=0
April 5th, 2006 at 8:56 am
Kim Berry says:
My version of the ad is based on illegal immigration:
http://www.chevyapprentice.com/view.php?country=us&uniqueid=21bdeec0-1600-1029-98eb-0013724ff5a7
April 5th, 2006 at 11:56 am
Rick says:
http://www.chevyapprentice.com/view.php?country=us&uniqueid=99bbac46-1637-1029-98eb-0013724ff5a7
http://www.chevyapprentice.com/view.php?country=us&uniqueid=9a1780c8-161b-1029-98eb-0013724ff5a7
April 6th, 2006 at 11:18 am
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June 19th, 2007 at 7:16 am