It’s True! Dell HAS Purchased Alienware

By Michael Santo
Contributing Writer, RealTechNews

As Jimmy indicated in an earlier post, speculation has been flying since a blog post by Voodoo PC CTO Rahul Sood, that Dell had purchased Alienware. Today it was confirmed by various sources, including News.com, that the sale has actually taken place.

Financial terms of the deal were not disclosed. Alienware will operate as a wholly owned subsidiary of the world’s largest PC maker, said Nelson Gonzalez, chief executive officer of Alienware. Gonzalez will now report to Jim Schneider, Dell’s chief financial officer, but the company will operate separately from Dell, he said.

A Dell representative confirmed the deal, but said the company was deferring comment until later on Wednesday. A Dell representative in Australia had downplayed the possibility of a deal earlier this month. The transaction should be finalized about 30 to 45 days after regulatory hurdles are cleared, Gonzalez said. Source: News.com

We Say: There won’t be any cross-marketing across sites. As far as my opinion goes … I always had a certain opinion of Dell, and an opinion of Alienware, and they were significantly different opinions and ideas about the companies. I’m don’t really consider this a good fit.