February 22nd, 2006
Alternate-Reality Game Woven into Clothes
By Michael Santo
Contributing Writer, RealTechNews
It might be flattering if someone starts staring at your clothes because they’re cool, but if they start staring at them because they want to figure out the next part of a game … well, I’m not so sure about that. Edoc Laundry is set to launch their line of clothing on March 1, and their slogan, posted on their website, is “My Clothes Tell Secrets.”
The idea is an extension of so-called alternate-reality games, or ARGs, in which people try to solve puzzles that are propagated online but require players to team up to find clues in the real world. Usually, the games are promotional vehicles for other products, including video games and movies.
Edoc Laundry’s line integrates an ARG into its shirts, hats and accessories. The story involves the mysterious death of the manager of a fictional band called Poor Richard. Players find clues such as words and symbols embedded in the clothes. They then head to a Web site where they can unlock complex elements of the overriding story of Poor Richard and its music. Source: News.com
We Say: Edoc Laundry freely admits that while the ideal would be for consumers to buy multiple pieces to solve the games, they will also likely look to the Web for clues. On the other hand, I went to their website, and based on what I saw, and also the image above, I like their designs, game or no game.
Lockergnome's Tech News Watch says:
Alternate-Reality Game Woven Into Clothes
Michael Santo of RealTechNews writes: It might be flattering if someone starts staring at your clothes because they’re cool, but if they start staring at them because they want to figure out the next part of a game… well, I’m not so sure about that…
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