Comments on: In-Show Virtual Product Placement to Combat Commercial Skip? http://www.realtechnews.com/posts/2406 Independent Tech News and Product Reviews from former VP and head of CNET.com and Longtime Computer Shopper Columnist, Alice Hill author of the popular "Hard Edge" column. Originally named AliceandBill.com. Thu, 08 Jan 2009 19:45:22 +0000 http://wordpress.org/?v=2.0.4 by: Subliminal Advertising http://www.realtechnews.com/posts/2406#comment-77809 Sat, 30 Sep 2006 00:14:54 +0000 http://www.realtechnews.com/posts/2406#comment-77809 <strong>Dave</strong> Interesting topic... I'm working in this industry myself and I don't agree about this in 100%, but I added your page to my bookmarks and hope to see more interesting articles in the future Dave

Interesting topic… I’m working in this industry myself and I don’t agree about this in 100%, but I added your page to my bookmarks and hope to see more interesting articles in the future

]]> by: Kimberly http://www.realtechnews.com/posts/2406#comment-8717 Tue, 03 Jan 2006 20:03:15 +0000 http://www.realtechnews.com/posts/2406#comment-8717 The virtual advertisements have already been in use overseas for automobile racing, rugby, and soccer matches. So I am not surprised that sitcoms and such are finally catching up. Just my 2¢ to you all, =:8 The virtual advertisements have already been in use overseas for automobile racing, rugby, and soccer matches. So I am not surprised that sitcoms and such are finally catching up.
Just my 2¢ to you all,
=:8

]]> by: Charles http://www.realtechnews.com/posts/2406#comment-8684 Tue, 03 Jan 2006 07:40:10 +0000 http://www.realtechnews.com/posts/2406#comment-8684 Isn't it really just a matter of time before all types of media become 'on-demand' delivered through a DVR box? At that point, you could choose to receive the program for a nominal fee(or free!), or pay more for ad-free content. I actually don't mind the product placement. Except for when it's done poorly, which usually means you recognize the placement of the brand while you're watching the movie/tv show. I think good product placement is subliminal, so I wouldn't mind the different brands in different media formats, although I am a little fussy about wanting to see a given movie as it was intended by the director... On a side-note, was just thinking about how the networks are tripping all over themselves to distribute their shows through iTunes, and yet this was always possible through Tivo. Isn’t it really just a matter of time before all types of media become ‘on-demand’ delivered through a DVR box? At that point, you could choose to receive the program for a nominal fee(or free!), or pay more for ad-free content.

I actually don’t mind the product placement. Except for when it’s done poorly, which usually means you recognize the placement of the brand while you’re watching the movie/tv show. I think good product placement is subliminal, so I wouldn’t mind the different brands in different media formats, although I am a little fussy about wanting to see a given movie as it was intended by the director…

On a side-note, was just thinking about how the networks are tripping all over themselves to distribute their shows through iTunes, and yet this was always possible through Tivo.

]]> by: Mumblix Grumph http://www.realtechnews.com/posts/2406#comment-8683 Tue, 03 Jan 2006 07:01:15 +0000 http://www.realtechnews.com/posts/2406#comment-8683 Product placement really doesn't bother so much. People in the real world ask "Would you like a Coke?" More often than they ask, "Would you like a carbonated soft drink?" People say, "Let's go to Starbucks." not, "Let's go to a franchised shop that sells coffee." My biggest gripe is that there is too damn much "stuff" on the screen during news shows. First, The Crawl, then the "Breaking News" notice and then a discription of the Breaking News. I tried to watch a news cast, but the action at the bottom of the screen was totally obscured by all the super-imposed crap. Product placement really doesn’t bother so much. People in the real world ask “Would you like a Coke?” More often than they ask, “Would you like a carbonated soft drink?” People say, “Let’s go to Starbucks.” not, “Let’s go to a franchised shop that sells coffee.”

My biggest gripe is that there is too damn much “stuff” on the screen during news shows.

First, The Crawl, then the “Breaking News” notice and then a discription of the Breaking News. I tried to watch a news cast, but the action at the bottom of the screen was totally obscured by all the super-imposed crap.

]]>