December 30th, 2005
Intel Confirms Major Rebranding Campaign
By Michael Santo
Contributing Writer, RealTechNews
Thursday Intel confirmed the information in my November 19th post here at RealTechNews. They are scrapping their 37-year-old logo as part of a major rebranding effort (the new logo is pictured above). The phrase “Leap Ahead” will replace “Intel Inside”. And, as noted in the earlier article, Intel announced that its next-generation processors for mobile computers will be called “Core”. Processors with a single core will be known as “Core Solo,” while chips with dual cores will be called “Core Duo.”
We Say: Intel said CEO Paul Otellini will unveil details of the campaign during the Consumer Electronics Show next week. We were right on target with this story, so keep reading RealTechNews for updates on this and other stories as CES unfolds.
Stephen says:
Fall behind technically to a competitor then hope that a logo change will give your potential customers the impression that you haven’t lost your edge.
January 3rd, 2006 at 8:09 am