Confessions of a Car Salesman

By Alice Hill
RealTechNews

Not quite on our all-tech mission but this is a good read for any car buyer out there or anyone who suffered through the new car purchase process in the US. Besides, who hasn’t wondered what exactly goes on in that back room chat with the manager? Enjoy! Source: Edmunds

What does the car salesman do when he leaves you sitting in a sales office and goes to talk with his boss?

What are the tricks salespeople use to increase their profit and how can consumers protect themselves from overpaying? These were the questions we, the editors at Edmunds.com, wanted to answer for our readers. But how could they really know that our information was accurate and up-to-date? Finally, we came up with the idea of hiring an investigative reporter to work in the industry and experience, firsthand, the life of a car salesman.

We hired Chandler Phillips, a veteran journalist, to go undercover by working at two new car dealerships in the Los Angeles area. First, he would work at a high-volume, high-pressure dealership selling Japanese cars. Then, he’d change over to a smaller car lot that sold domestic cars at “no haggle” prices.

Read Confessions of a Car Salesman Here