Comments on: Hitachi Declares Hard Drives the “New Bling” http://www.realtechnews.com/posts/1776 Independent Tech News and Product Reviews from former VP and head of CNET.com and Longtime Computer Shopper Columnist, Alice Hill author of the popular "Hard Edge" column. Originally named AliceandBill.com. Sat, 10 Jan 2009 00:04:21 +0000 http://wordpress.org/?v=2.0.4 by: Alice http://www.realtechnews.com/posts/1776#comment-2834 Tue, 06 Sep 2005 17:59:35 +0000 http://www.realtechnews.com/posts/1776#comment-2834 I went through two hitachi hard drive failures in my Thinkpad. There is something wrong with that brand, I swear. When can we get 60GB flash drives? (Affordable) I went through two hitachi hard drive failures in my Thinkpad. There is something wrong with that brand, I swear. When can we get 60GB flash drives? (Affordable)

]]> by: John Corliss http://www.realtechnews.com/posts/1776#comment-2824 Tue, 06 Sep 2005 10:51:19 +0000 http://www.realtechnews.com/posts/1776#comment-2824 This is ludicrous. The only reason manufacturers are pushing this technology is because hard drives have a limited life span. Fixed technology like non-volitile RAM is the way to go, but of course they will only build planned obsolescence into it as well. About the flash - like so many other advertisers, they prefer to portray women as being infallible and all-knowing, while men are portrayed as fools. I guess then, that they're marketing to women and the product isn't meant for me then. One more thing - if anybody ever catches me tapping my foot to rap "music", you have my permission to SHOOT ME. This is ludicrous. The only reason manufacturers are pushing this technology is because hard drives have a limited life span. Fixed technology like non-volitile RAM is the way to go, but of course they will only build planned obsolescence into it as well.

About the flash - like so many other advertisers, they prefer to portray women as being infallible and all-knowing, while men are portrayed as fools. I guess then, that they’re marketing to women and the product isn’t meant for me then.

One more thing - if anybody ever catches me tapping my foot to rap “music”, you have my permission to SHOOT ME.

]]> by: David http://www.realtechnews.com/posts/1776#comment-2823 Tue, 06 Sep 2005 07:00:59 +0000 http://www.realtechnews.com/posts/1776#comment-2823 I'm just glad I have two maxtors. I'll be opening up my ipod to make sure it doesn't contain a hitachi and then whimpering while I delete all evidence that I ever watch 1 minute of that video. Creepy. I’m just glad I have two maxtors. I’ll be opening up my ipod to make sure it doesn’t contain a hitachi and then whimpering while I delete all evidence that I ever watch 1 minute of that video.

Creepy.

]]> by: Alice http://www.realtechnews.com/posts/1776#comment-2822 Tue, 06 Sep 2005 04:29:05 +0000 http://www.realtechnews.com/posts/1776#comment-2822 My guess is that they wanted to go for the hip iPod marketing and ended up with this mess. You have to be really careful with this demographic and this sounds like a 50 year old guy in ponytail vs. real marketing that resonates (no matter what the age of the marketeer.) Personally, I am not a fan of Apple or the iPod, but they have this "wrapped like a mummy" as the hip hop crowd would say. This attempt is just sad. My guess is that they wanted to go for the hip iPod marketing and ended up with this mess. You have to be really careful with this demographic and this sounds like a 50 year old guy in ponytail vs. real marketing that resonates (no matter what the age of the marketeer.) Personally, I am not a fan of Apple or the iPod, but they have this “wrapped like a mummy” as the hip hop crowd would say. This attempt is just sad.

]]> by: David Johnston http://www.realtechnews.com/posts/1776#comment-2820 Tue, 06 Sep 2005 01:14:54 +0000 http://www.realtechnews.com/posts/1776#comment-2820 Wow, that is probably the saddest video I've ever seen. Frankly, my mouth is hanging open in an expression of shock and disbelief. I hope that's the first and the last time we see any commercial trying to make hard drives, of all things, look "hip". Wow, that is probably the saddest video I’ve ever seen. Frankly, my mouth is hanging open in an expression of shock and disbelief. I hope that’s the first and the last time we see any commercial trying to make hard drives, of all things, look “hip”.

]]> by: Alice http://www.realtechnews.com/posts/1776#comment-2816 Mon, 05 Sep 2005 23:27:56 +0000 http://www.realtechnews.com/posts/1776#comment-2816 I agree - the technilogy is cool without the awful marketing spin. Even Microsoft didn't make Windows the "new bling" although we have yet to see how they will market Vista (she says shuddering.) I agree - the technilogy is cool without the awful marketing spin. Even Microsoft didn’t make Windows the “new bling” although we have yet to see how they will market Vista (she says shuddering.)

]]> by: Rob http://www.realtechnews.com/posts/1776#comment-2814 Mon, 05 Sep 2005 20:46:15 +0000 http://www.realtechnews.com/posts/1776#comment-2814 God, that's absurd. It reeks of a bunch of 40-something marketing folk trying to figure out how they can make their technology "more accessible" to the urban/suburban demographic. Ugh. I like where the technology's heading, though. It really paves the way for the convergence everyone's looking for. The power consumption isn't too bad (190mA write, 310mA peak), and in a phone the added draw may not even be noticeable when you've already got features like full-colour screens and GPS and whatnot. Not to mention that the drive wouldn't even have to be spinning 90% of the time in something like a phone. I'd like to see one of these in a little case with a USB connection, too. It wouln't be too much bigger than your typical CF thumb-drive. I'd buy it... God, that’s absurd. It reeks of a bunch of 40-something marketing folk trying to figure out how they can make their technology “more accessible” to the urban/suburban demographic. Ugh.

I like where the technology’s heading, though. It really paves the way for the convergence everyone’s looking for. The power consumption isn’t too bad (190mA write, 310mA peak), and in a phone the added draw may not even be noticeable when you’ve already got features like full-colour screens and GPS and whatnot. Not to mention that the drive wouldn’t even have to be spinning 90% of the time in something like a phone.

I’d like to see one of these in a little case with a USB connection, too. It wouln’t be too much bigger than your typical CF thumb-drive. I’d buy it…

]]> by: Lockergnome's Tech News Watch http://www.realtechnews.com/posts/1776#comment-2813 Mon, 05 Sep 2005 19:20:27 +0000 http://www.realtechnews.com/posts/1776#comment-2813 <strong>Hitachi Declares Hard Drives the "New Bling"</strong> Don't get me wrong, I have been loving hard drives for more years than I care to say, but I am always suspicious when a marketing company decides to position something in a hip way that of course means that a) it's no longer hip and b) the product ha... Hitachi Declares Hard Drives the “New Bling”

Don’t get me wrong, I have been loving hard drives for more years than I care to say, but I am always suspicious when a marketing company decides to position something in a hip way that of course means that a) it’s no longer hip and b) the product ha…

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