July 11th, 2008
As Servers Crash, In-Store Activation Frustrates iPhone 3G Buyers
By Michael Santo
Editor-in-Chief, RealTechNews
I commented on this earlier - I was concerned that the in-store activation would take a long time, or worse, totally fail. Looking at how complex it was going to be, it seemed obvious. And now real-life experiences show I was right.
With the first iPhone, you could simply walk into a store, and walk out with it - no activation. Activation was done at home via iTunes. The in-store activation is designed to reduce hacking. After all AT&T’s monopoly on the device is definitely a good thing for them.
While Apple said the process would take 15 - 20 minutes, it was taking upwards of 30 minutes, and you can see the lines wouldn’t move as fast as last year.
Not only that, the demand for iPhones is so high, Apple has confirmed that the iPhone activation servers have now crashed under the load and are down. Buyers are, at least for now, being sent home without activated iPhones and have been told they should activate at home … much later, it appears.
The word from AT&T:
We have had reports that customers attempting to download new iTunes 7.7 software to their new iPhone may get an error message saying “page not found.” We have reported this issue to Apple. While Apple works to resolve this issue, we are asking customers to sync their newly activated phone later at home.
Of course, since we know the activation process includes unbricking the phone (see my earlier story), that part still needs to be done.
Ah, yes, the joys of being an early adopter.
Update: BTW, if you want to update your original iPhone to 2.0, you might also end up with an issue because of the server problems. Recommendation: wait until this all sorts itself out.

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