blockbuster.jpgBy Michael Santo
Editor-in-Chief, RealTechNews

Still playing catch-up with Netflix, Blockbuster announced on Wednesday it has inked a deal with TiVo to add its OnDemand service to TiVo’s DVRs. TiVo already has deals in place with Netflix and Amazon.com, and those deals will be unaffected by this new pact.

Blockbuster currently only offers its OnDemand service on the 2Wire set-top box, placing it way behind Netflix in terms of options. Currently Netflix users can view streamed video on the Roku set-top box, their PC, and the Xbox 360, to name just a few, and Netflix is apparently surveying users about possible PS3 and Nintendo Wii viewing options.

tivologo.jpgThe new functionality will be integrated into TiVo Series2(TM), Series3(TM), TiVo HD, and TiVo HD XL DVRs in the second half of 2009, according to the press release.

The OnDemand service on TiVo will allow both buying and renting of content; the current 2Wire option only allows rentals, although it does not require a subscription fee, as Netflix’s service does.

Pricing for the new TiVo service was not announced.