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By Michael Santo
Editor-in-Chief, RealTechNews

Think of it as the new generation of Polaroid’s instant camera (which met its demise earlier this year). The xiao TIP-521 digital camera, made by toy company TOMY (makes you wonder if they think this is a serious device or a toy) is set to launch in stores in Japan on Friday.

ZINK Imaging produced the printer portion of the camera. It uses ZINK’s Zero Ink Technology which embeds tiny color dye crystals in the paper, activated only when the printout is made. The pictures are 2″ x 3″, and as with anything printed, the money is all in the consumables.

The paper costs 880 yen, or about $9.25 for 20 sheets. The camera costs 34,800 yen or about $365 dollars.

The xiao is a 5-megapixel camera, with support for SD / SDHC cards up to 4 GB. It also supports IrDA so you can beam pictures from another camera for printing.

You might ask why Polaroid doesn’t have their own camera with ZINK technology. Well, actually, they will. In May Polaroid announced their PoGo instant printer, using ZINK technology, and they had planned a camera for the holidays, but it’s been delayed.

Now Polaroid’s yet-unnamed camera will be showed off at the Consumer Electronics Show (CES) in January. Problem for Polaroid: TOMY’s xiao is reportedly going to hit the U.S. starting in January.