Editor-in-Chief, RealTechNews
Apple’s Black Friday event is still some time away in the U.S., but as it spreads across the world we can see that Kaufman analyst Shawn Wu’s prediction of up to 15% discounts from Apple ain’t gonna happen.
No, a peek at the Australian Apple Store, for example, gives us a hint of what we’re going to see in the U.S. It seems we will probably get the biggest cuts on MacBooks and iMacs, of around $100. This is pretty much all in line with prior years’ discounts, quashing Wu’s prediction.
Oh, well. Hoping for the iPhone 3G to drop to say $99 and $199 tomorrow? Definitely not going to happen.
But don’t forget Apple Stores will price match other authorized dealers. Keep that in mind as you shop.
With 27 billion dollars in the bank, I guess Apple feels it can weather the current economic storm without resorting to significant discounts. We’ll have to wait and see though. This is going to be a VERY competitive year in consumer electronics. I doubt many folks will be willing to throw their old iPOD in a drawer if it still works. Ditto their old iMACs/Macbooks/Powerbooks. Apple is clever however, since they won’t let you buy more that 3 years of product repair protection. After that runs out, you’re on your own for repairs and they are OUTRAGEOUS. About the same mark-up as jewelry (3X).
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