By Michael Santo
Contributing Writer, RealTechNews

It’s just an experiment, but it’s an exciting one. You can buy a personalized version of the new Jessica Simpson song “A Public Affair” at Yahoo! Music. So what? Well, besides the personalization, which means it’ll insert your name, the tracks are MP3s … no DRM. And, as blogged at the Yahoo! Music blog, this is something Yahoo! would love to extend to … well, everything.

As you know, we’ve been publicly trying to convince record labels that they should be selling MP3s for a while now. Our position is simple: DRM doesn’t add any value for the artist, label (who are selling DRM-free music every day — the Compact Disc), or consumer, the only people it adds value to are the technology companies who are interested in locking consumers to a particular technology platform. Source: Y!Music Blog

We Say: Cool, especially if they could work out a deal with music labels (though I see that as unlikely). More thoughts here.