Tuesday, March 08, 2005

Yahoo Interested in Blogging Business
What Took You So Long Dept: Sounds like Yahoo is looking at the Blogesphere as a new business opportunity. Personally, I think Google has done an outstanding job owning the entire process and minting a ton of cash along the way: Via Blogger (which this site runs on) users set up free blogs and start posting. Via Google's AdSense program, users add in revenue-generating ads and Google broadens it advertising reach with a sea of endless pages created for free by happy and passionate bloggers. Roll it up with Google search to find all these blogs (and ads), and you see how the whole machine is beautifully connected.

Here's what Yahoo is up to:

"Internet media company Yahoo Inc. is likely to build and buy tools that help its users create, publish and search blogs, Susquehanna Financial Group Marianne Wolk said in a note on Friday.Wolk also said she also expects the company to expand into social networking software, which lets users share and organize content.

"Yahoo recently integrated RSS feeds into its MyYahoo home page. RSS, or really simple syndication, allows users to receive content from sources such as news organizations and Web blogs. It also is a way for Web publishers to syndicate their content." Source Reuters via Yahoo News

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