This is looking to be a fake, but here's what Kataku had to say about this supposed leaked Playstation prototype:
"The image shows a robust device that is sort of the exact opposite of sleek. Actually, it looks an awful lot like one of those projectors you use during Power Point presentations. Although it’s probably a fake, mostly because it’s way too fat to come from Sony, there are a lot of things about the image that makes me think it could be real.
"First off, it has a lot of other images on the page, including one of the PSP and two other devices a don’t recognize. One may be an LCD but I cant’ tell what the third is, is does appear to have a camera latched to it’s top. Joel says it is one of their phones. The small info box included has the following info:
Next Generation Playstation CELL processor Blu-ray disc PS3 PSP UMD MediaMove Plano-Black Design
"I’m intrigued with the UMD reference. The device appears to have three slots, plus a place to stick UMDs. I’m guessing one for the Blu-ray, one for Memory Sticks and one for, what, your soul? The thing appears to be page 12 of an 18 page presentation. Very interesting." Source: Kotaku via Gizmodo
Total fake. The Playstation logo is clearly superimposed over the reflection on the shiny surface. The pixellation around the logo also indicates a good, but insufficient effort to photoshop the logo in place.
The reflection of the room is also indicative of a home or small-office environment, not a Sony lab, photo studio or production facility. What's all that junk hanging on the walls in the reflection?
if I were in charge of sony... I'd pay someone to come up with concept art, then leak it to generate publicity like on this site and many others recently...
Additionally, a lot of the "pictures" of products you see nowadays are actually not pictures at all, but rendered images in CAD. Since they design these things in CAD, it's a lot easier to just render it than it is to set it up for a photo shoot. Take for example, this "picture" of an HP handheld: http://gallery.mcneel.com/fullsize/17861.jpg
This is looking to be a fake, but here's what Kataku had to say about this supposed leaked Playstation prototype: