The Emergence of Click-Fraud Detection Tools
We've been covering click fraud for some time now. We even got caught in a bit of click-fraud controversey ourselves. Last week at the Search Engine Strategies 2005 Conference & Expo in New York (what, there's a search engine trade show already?!) vendors were on site to present technology solutions to detect and stop click fraud. Here are some of the current players:

"Clicklab, of McLean, Va., announced its Click Fraud Detection service, which is based on two years of research work on a statistical scoring algorithm for analyzing Web analytics data to detect and document suspicious clicks. The service scores suspicious activity by giving weight to various behaviors and factors. For example, it would rank a site visit from an anonymous proxy server as a highly suspicious activity, according to Clicklab.

"Once a threshold of suspicious activity is reached, the service flags it for analysis and action, Clicklab officials said. Users also can generate reports without manually compiling data.

"Meanwhile, Net Applications added click-fraud reporting to its HitsLink Enterprise, its tools for Web site statistics and keyword analytics. The Aliso Viejo, Calif.-based company said the reporting capability is meant as "a line of defense" for pay-per-click advertisers."
Source: eWeek

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