Wednesday, February 02, 2005
G4 Dominates New PowerBooks
So there you are, sitting on the edge of your seat, waiting for Apple to announce its new PowerBooks. Then Shaz-zaam! It happens. So why don't you feel so great about it? Maybe because things weren't quite what you expected.
Apple's announcement of a new line of models in its PowerBook notebook computer line has some devotees disappointed. For two years, power users have been waiting for the company to roll out a PowerBook based on the G5 processor. This year's models, however, are still based on the G4 chip. Perhaps this year the computer maker has put all its energy and resources into the bottom of its line rather than the top. Just before the new PowerBooks were announced, Apple made the splashier announcement of the Mac Mini -- a super-small, entry-level machine intended to woo those previously faithful to Windows-based computers. Apple also may be looking at lagging sales of PowerBooks and determining that placing focus elsewhere right now can deliver more profits. Among the company's range of products, the iPod music player certainly remains the star. But the iMac and iBook computers continue to do well.
Is this Apple's Year of the Bling? One could argue that Apple put another hammer through the screen last year, twenty years after it did it the first time. This may simply be the year of taking few chances, of recouping old dollars and figuring out where to apply them.
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