Tuesday, February 08, 2005
About.com Now Up For Sale
Personally, I never liked the strategy that About.com used with the little photos of no-name "experts" on everything from frying pans to surgery. It insulted the people who really worked as experts and who on earth where all those heads anyway? No surprise that Primedia is putting About up for sale:
"Publishing company Primedia Inc. has put About.com up for sale and final bids for the Web site are due on Tuesday, The New York Times reported. The newspaper, citing executives close to the auction, said five companies plan to bid for About.com and the asking price is $350 million to $500 million." Source: Yahoo News
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