Sunday, January 02, 2005
Microsoft's Top Ten for 2005
- The European Union antitrust remedies will be ineffectual, and ultimately, overturned.
- Microsoft will pay off Novell and Real Networks, as part of Redmond's campaign to clean up its lingering lawsuits.
- Microsoft will add a handful of new countries to its XP Starter Edition program, while continuing to insist that it is seeding international markets for humanitarian, not competitive, reasons.
- The Sun-Microsoft technology partnership won't advance much, and will show even more signs of unraveling at the seams.
- There will be upheaval in Microsoft's mobile/embedded devices division, resulting in a change in strategy and management.
- Microsoft's biggest announcement of the year won't be Yukon (SQL Server 2005) or Whidbey (Visual Studio 2005). Instead, it will be an as-yet-unannounced anti-virus/anti-spyware subscription service for which Microsoft will charge.
- While it's the server and tools division that has the most announcements on its plate for 2005, MSN will continue to roll out new offerings at an equally rapid clip.
- Microsoft officials will make a concerted effort not to use the "L" word (Longhorn) until September's Professional Developers Conference. But that still won't help Windows XP gain much traction.
- Microsoft won't let the EU antitrust case or Longhorn-PR lockdown stop the company from continuing to integrate more currently separate products and technologies into Windows.
- Microsoft will increasingly play the patent card when competing with Linux.
Now, before you start shouting at me, these are the brainchildren of a very nice young woman, Mary Jo Foley, and you can find the full story here.
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