Thursday, October 07, 2004
Stern Gets Sirius
Look! Up in the sky! It's a bird, it's a plane, no.... It's SuperStern! Yes, it's SuperStern, strange visitor from another planet, who came to earth with powers and abilities far beyond those of mortal men! SuperStern! Who can change the minds of mighty regulators, bend rules in his bare hands; And who, disguised as Howard the Meek, Mild-mannered broadcaster for a yellow-backed Metropolitan radio station, fights a never-ending battle for BOOBS, LUSTING, and HIS OWN WAY!
And now another exciting episode in THE ADVENTURES OF SUPERSTERN!!!
Alice's Turn:
Say what will about Howard, but the deal is being heralded a major kick-off to a new broadcast medium, similar to when Milton Berle left radio for television, and when network TV stars left the broadcast networks for the new world of cable. The deal also helps a very struggling Sirius, who only needs to sign up 1 million new customers to support the 5-year, $500 million deal. Stern has an estimated audience of 12 million listeners, so even a 10% conversion rate will spell some serious green for Sirius. I actually predicted that one sattelite radio company would fold by the end of the year, ironically, XM Satellite has a larger user base and more marketing and car deals, but this is a watershed moment in technology. Who knew that Howard would be the killer app?
Back atcha: You can put bat crap in a bag and make good money selling it as exotic fertilizer. It's still bat crap.
# Permalink
Posted at
1:49 PM
3 comments
Email this
Link