Friday, October 15, 2004
Interesting Rant About Netflix
Bill Mann of Motleyfool.com has a great rant about Netflix and how it is handling customers. We thgought it raised some great points. An excerpt is below:
"I have a deep well of ire, and this week the company that has raised it is Netflix. Some dear friends of ours gave us a three-month gift subscription to Netflix, which we enjoyed thoroughly. One would think, though, at the end of a gift subscription, that a company would let you know that, for the first time, your credit card was going to be charged should you wish to continue with the service. So being a naturally unaware person, without such notification I allowed the three-month mark to come and go without canceling. I missed by one day. It's not really the company's business to save me from myself, so my fault.
"But check this out: When I went to the Netflix site to cancel, one day too late, I found that I could cancel at any moment, but at the moment I cancel, my subscription ends, and company policy is for no refund for the unused portion of the month to be granted. Miss canceling by a day? That's $23.
"Obviously, that's not huge money, and it's my fault that I missed the date. But the combination of rolling over a gift subscription without notification and the no-partial month refund is so aggravating that I'm canceling at the end of this month, and I'm not coming back to Netflix. Ever. After all, I've got options now: Blockbuster has a service, as does Wal-Mart, both of which are cheaper alternatives. Netflix may perhaps be worried about its high level of customer churn, but I can assure it that smacking leaving customers on the rear end on their way out the door is no way to fix this. Is it desperate for the cash and customer retention, or is it arrogant to think it can do whatever and customers will just take it?"
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