Thursday, August 12, 2004
AOL to Offer Cheap PCs
UPDATED: AOL just announced that it was going to start selling ultra-cheap ($300) PCs plus a printer to groups that have not yet signed up for dial-up. To us this sounds like a desperate act that has failed in the past - the "FREE or nearly Free PC If You do X" concept went down in flames with many a start-up.
Reuters reported, "The launch is part of a broad strategy at the recovering online service, which watched 2.2 million members abandon its service. Over the past two years, the company has attempted to find new sources of revenue by appealing to different categories of customers including the Spanish-speaking and teen markets. Executives said it hoped to attract the 27 percent of U.S. households comprised of seniors, African Americans and Hispanics who do not yet own a PC."
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